Brand Program Manager
About Scaler

Backed by Sequoia and Tiger Global, Scaler is one of India's leading ed-tech and upskilling firms that aims to solve the tech talent gap worldwide, starting with India. The curriculum trains students (in their 1st/2nd/3rd year of college) and also working professionals (with 1-6 years of work experience) through intensive, live classes, teaching them the basics of computer science and also making them job-ready. In the last 12 months alone, Scaler has placed more students in Amazon than all IITs combined.

The founders of Scaler, Anshuman Singh and Abhimanyu Saxena, are IIIT Hyderabad alums with leadership experience across Facebook (working directly with Mark Zuckerburg and setting up the London Office) and NYC-based retail marketplace unicorn Anshuman Singh has also represented Team India twice at the prestigious ACM ICPC World Finals. The core team is handpicked from leading firms such as Facebook, Google, Twitter, McKinsey, BCG, Sequoia Capital, Bain Capital and Hotstar to name a few.

About the role - Brand Program Manager at Scaler

Scaler Academy is perhaps one of the best-kept secrets in the tech world. As we scale Scaler, we wish to let this secret out by driving brand narratives across online and offline platforms for building awareness, preference and trust.

As a part of the brand team, this position is responsible for creating & leading high-impact brand-building programs. The role will report to the Head of Brand Marketing

Prefered Experience
  • MBA from Tier 1 B-School with at least 2 years of experience in Brand Management/Sales
  • Experience in a startup or entrepreneurial venture in the education space is not compulsory but would be a big plus
Key Responsibilities
  • Strategic

    • Work closely with the leadership team to understand specific branding goals and objectives, prioritize programs and allocate marketing resources as appropriate.
    • Design & execute branding programs with clearly defined objectives, benefits, budgets, distribution plans & expected outcomes.
    • Prioritize the right initiatives to drive the highest ROI on spends.
    • Clearly define success metrics, funnel structures & measurement methods and reporting processes
    • Identify Strategic Brand Alliance opportunities
    • Conduct user research to ideate and prioritize brand programs
  • Program Management

    • Work with Brand Associates to create project plans by identifying all the tasks that need to be completed and align team members by allocating responsibilities
    • Create reporting & operational processes and ensure timely completion of all deliverables.
    • Work with SEO, Writers, Production, Design, PR, Social, Advertising and Market Research internal teams/agencies/freelancers to create path-breaking brand work.
    • Ensure adherence to brand guidelines across all touchpoints.
    • Work with the mid-funnel & sales teams to drive conversions.
    • Measuring and reporting performance of marketing initiatives and assess against goals (ROI and KRs)
Must-Have Mindsets and Skillsets:
  • Excellent verbal and written communication skills
  • The Ability To Hustle: Ability to work in a fast-paced, dynamic, and often ambiguous environment where multitasking and prioritizing is highly essential
  • Excellent organisational and time management skills
  • Detail-oriented: Ability to critically analyse problems and solutions in-depth, with an eye for zero-defect outputs
  • Tolerance for ambiguity: which translates to a get-it-done rather than wait-for-perfection approach
  • Iterative problem-solving: which translates to structuring problems and iterating on creative/implementable solutions
  • Bias to own, hustle and deliver: meaning proactively taking the lead with new initiatives, by default
  • Obsession with process excellence: Being independent and detailed with all inputs and outputs
  • Caring and inspirational teammate: which translates to bringing the best out of every colleague, always
Why Scaler
  • Empowering role: You get a front-row seat to a high-growth, fast-paced B2C+B2B business in a role that expects you to learn and contribute specifically in high-impact initiatives critical to our trajectory
  • Distinctive team: Our team is an inspiration powerhouse built with the best of Facebook, Google, Twitter, McKinsey, BCG, Sequoia Capital, Bain Capital and Hotstar to name a few
  • Unicorn trajectory: Unlike 99% of startups, we believe in sustainable growth. No wonder, we are profitable and on course to be a unicorn in the next 24-36 months
  • Marquee investors: Our investors are marquee firms such as Sequoia Capital (Investors in Google, Apple, and Cisco) and Tiger Global (major investor in Flipkart). We are also backed by the Singapore govt along with other strategic angel investors
  • Culture of a caring meritocracy with great perks: A caring meritocracy built by inspirational leaders; free food, health insurance and an ultra-chic office space
  • Market-leading compensation: If we like you, we will make sure you like our offer
Job Overview
  • Location: Bengaluru
  • Job Type: Full time
  • Work: Office