Product Marketing Associate (CRM)
Marketing
About Scaler

Backed by Sequoia and Tiger Global, Scaler is one of India's leading ed-tech and upskilling firms that aims to solve the tech talent gap worldwide, starting with India. The curriculum trains students (in their 1st/2nd/3rd year of college) and also working professionals (with 1-6 years of work experience) through intensive, live classes, teaching them the basics of computer science and also making them job-ready. In the last 12 months alone, Scaler has placed more students in Amazon than all IITs combined.

The founders of Scaler, Anshuman Singh and Abhimanyu Saxena, are IIIT Hyderabad alums with leadership experience across Facebook (working directly with Mark Zuckerburg and setting up the London Office) and NYC-based retail marketplace unicorn Fab.com. Anshuman Singh has also represented Team India twice at the prestigious ACM ICPC World Finals. The core team is handpicked from leading firms such as Facebook, Google, Twitter, McKinsey, BCG, Sequoia Capital, Bain Capital and Hotstar to name a few.

About the Role

We are looking for Product Marketing Associate who will be part of the Marketing team to assist in developing and implementing successful, long-term marketing strategies for our products. You will be responsible for presenting our products in ways that will strengthen our brand and boost growth.

Product Marketing Associate:
The product marketer will be responsible for smooth execution of omni-channel marketing strategies for Scaler Academy. S/he will be responsible for ideating, and developing an omni-channel marketing strategy to communicate features and initiatives that Scaler has built to its user base coordinating with internal stakeholders. (design and copywriting teams)

Preferred Experience
  • 1 to 2 years of experience in a similar role
  • Experience in a startup or entrepreneurial venture in the education space is not compulsory but would be a big plus
Roles & responsibilities will include
  • Work with the product, marketing and design teams to build a framework for targeting, acquiring, educating and nurturing the user base
  • Driving positioning & messaging through various campaigns to increase customer awareness of product using channels such as email, sms, web etc
  • Driving product education through creation of customer collateral which include ebooks, case studies, guides, drip campaigns and blogs
  • Develop appropriate metrics and reports to measure campaign performance and effectiveness based on product activation and adoption
  • Ideating and building campaigns and execution through tools like Leadsquared, Webengage
  • Driving growth by creating retention plans for cold leads and engagement plans for warm Leads - to guide them to product adoption
Required skills experience:
  • 1-2 years experience in omni-channel marketing management
  • Prior experience with user retention, CRM and CLM
  • Email marketing experience is a plus
  • Strong written and verbal communication skills is mandatory
  • The candidate should have good analytical and problem solving skills
  • Excellent organizational skills
Why Scaler
  • Empowering role: You get a front-row seat to a high-growth, fast-paced B2C+B2B business in a role that expects you to learn and contribute specifically in high-impact initiatives critical to our trajectory
  • Distinctive team: Our team is an inspiration powerhouse built with the best of Facebook, Google, Twitter, McKinsey, BCG, Sequoia Capital, Bain Capital and Hotstar to name a few
  • Unicorn trajectory: Unlike 99% of startups, we believe in sustainable growth. No wonder, we are profitable and on course to be a unicorn in the next 24-36 months
  • Marquee investors: Our investors are marquee firms such as Sequoia Capital (Investors in Google, Apple, and Cisco) and Tiger Global (major investor in Flipkart). We are also backed by the Singapore govt along with other strategic angel investors
  • Culture of a caring meritocracy with great perks: A caring meritocracy built by inspirational leaders; free food, health insurance and an ultra-chic office space
  • Market-leading compensation: If we like you, we will make sure you like our offer
Job Overview
  • Location: Bengaluru
  • Job Type: Full time
  • Work: Office