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SEO Specialist
Marketing
About Scaler

Backed by Sequoia and Tiger Global, Scaler is one of India's leading ed-tech and upskilling firms that aims to solve the tech talent gap worldwide, starting with India. The curriculum trains students (in their 1st/2nd/3rd year of college) and also working professionals (with 1-6 years of work experience) through intensive, live classes, teaching them the basics of computer science and also making them job-ready. In the last 12 months alone, Scaler has placed more students in Amazon than all IITs combined.

The founders of Scaler, Anshuman Singh and Abhimanyu Saxena, are IIIT Hyderabad alums with leadership experience across Facebook (working directly with Mark Zuckerburg and setting up the London Office) and NYC-based retail marketplace unicorn Fab.com. Anshuman Singh has also represented Team India twice at the prestigious ACM ICPC World Finals. The core team is handpicked from leading firms such as Facebook, Google, Twitter, McKinsey, BCG, Sequoia Capital, Bain Capital and Hotstar to name a few.

Key responsibilities would involve a mix of the following:
  • Manage both on-page SEO and off-page SEO for the brand.
  • Assisting the content team in the creation of high quality, informative SEO content.
  • Conduct competitive analysis to uncover organic opportunities
  • Perform keyword research to optimise existing content, identify target keywords and find new opportunities to increase traffic
  • Work closely with the development and marketing team to ensure SEO best practices are properly implemented.
  • Research and analyze competitor links.
  • Develop and execute strategy to acquire backlinks that will positively impact organic search visibility
  • Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies.
Must-have mindsets and skillsets:
  • 2-3 years of extensive experience in SEO.
  • Solid understanding of link-building and off-page SEO activities.
  • Knowledge of ranking factors and search engine algorithms
  • Understanding of SEO Tools - Ahrefs, Screaming Frog, and Google Analytics.
  • Should have a basic understanding of HTML, Meta tags, redirections, deep links, sitemaps, etc.
  • Understanding about different types of keywords (Brand, Competitor, Transactional, Informational) and Off-page techniques including PR link building.
  • Ability to work within a team and independently.
  • Ability to drive results in a dynamic, complex, and fast-paced environment.
  • A keen sense of ownership, speedy execution, and resourcefulness.
  • Thrives in a team environment and strong willingness to learn and adapt.
  • Passion for data, metrics and quantitative/qualitative analysis, and ability to turn analysis into actionable marketing plans.
Why Scaler
  • Empowering role: You get a front-row seat to a high-growth, fast-paced B2C+B2B business in a role that expects you to learn and contribute specifically in high-impact initiatives critical to our trajectory
  • Distinctive team: Our team is an inspiration powerhouse built with the best of Facebook, Google, Twitter, McKinsey, BCG, Sequoia Capital, Bain Capital and Hotstar to name a few
  • Unicorn trajectory: Unlike 99% of startups, we believe in sustainable growth. No wonder, we are profitable and on course to be a unicorn in the next 24-36 months
  • Marquee investors: Our investors are marquee firms such as Sequoia Capital (Investors in Google, Apple, and Cisco) and Tiger Global (major investor in Flipkart). We are also backed by the Singapore govt along with other strategic angel investors
  • Culture of a caring meritocracy with great perks: A caring meritocracy built by inspirational leaders; free food, health insurance and an ultra-chic office space
  • Market-leading compensation: If we like you, we will make sure you like our offer
Job Overview
  • Location: Bengaluru
  • Job Type: Full time
  • Work: Office