Social Media Marketing - Senior Executive
Marketing
About Scaler

Backed by Sequoia and Tiger Global, Scaler is one of India's leading ed-tech and upskilling firms that aims to solve the tech talent gap worldwide, starting with India. The curriculum trains students (in their 1st/2nd/3rd year of college) and also working professionals (with 1-6 years of work experience) through intensive, live classes, teaching them the basics of computer science and also making them job-ready. In the last 12 months alone, Scaler has placed more students in Amazon than all IITs combined.

The founders of Scaler, Anshuman Singh and Abhimanyu Saxena, are IIIT Hyderabad alums with leadership experience across Facebook (working directly with Mark Zuckerburg and setting up the London Office) and NYC-based retail marketplace unicorn Fab.com. Anshuman Singh has also represented Team India twice at the prestigious ACM ICPC World Finals. The core team is handpicked from leading firms such as Facebook, Google, Twitter, McKinsey, BCG, Sequoia Capital, Bain Capital and Hotstar to name a few.

Role in a tweet:

Drive growth on social media and increase brand advocacy

Role overview:

As a Social Media Marketing - Senior Executive, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company views creatively. Ultimately, you should be able to grow the brand on social platforms doing more than just posting, but identifying opportunities and building relationships to generate qualified opportunities and customer engagement.

  • This position will work closely with the Social Media stakeholders and other team members to develop and execute a range of social media and marketing campaigns to help shape, promote and expand the brand.
  • Assist in the planning and implementation of every day and long term social media campaigns.
  • Plan and maintain digital initiatives and posting schedules across all online platforms including LinkedIn, Twitter, Instagram, Facebook and YouTube.
  • Collaborating with internal and external stakeholders to execute marketing campaigns end to end - to align on objectives, planning, delivery and measurement
  • Build creative campaigns for new brand/product launches, sales and special offers.
  • Engage with followers, plan contests and giveaways.
  • Attend external and internal events and assist with social media coverage.
  • Collect and report digital analytics using native platforms and tools.
  • Adept as a social media thinker & writer
  • Leverage data to build action plans around rapid response and influencer activation, collaborating with comms and marketing leads

Must've
  • 2-4 years of experience in a Marketing function
  • Proficiency with various social media platforms - LinkedIn, Instagram, Facebook, Youtube, Twitter
  • A strong understanding of content and social media
  • Should have excellent time management, planning skills and have the ability to adhere to strict schedules and deadlines
  • Data-driven and proven ability to analyse data for insights and experience with reporting
  • Self-motivated with strong communication skills and has an eye for detail and structure.
  • Brings creative, fresh, and innovative approaches to drive initiatives.
  • You are naturally social - both across social media and IRL
Why Scaler
  • Empowering role: You get a front-row seat to a high-growth, fast-paced B2C+B2B business in a role that expects you to learn and contribute specifically in high-impact initiatives critical to our trajectory
  • Distinctive team: Our team is an inspiration powerhouse built with the best of Facebook, Google, Twitter, McKinsey, BCG, Sequoia Capital, Bain Capital and Hotstar to name a few
  • Unicorn trajectory: Unlike 99% of startups, we believe in sustainable growth. No wonder, we are profitable and on course to be a unicorn in the next 24-36 months
  • Marquee investors: Our investors are marquee firms such as Sequoia Capital (Investors in Google, Apple, and Cisco) and Tiger Global (major investor in Flipkart). We are also backed by the Singapore govt along with other strategic angel investors
  • Culture of a caring meritocracy with great perks: A caring meritocracy built by inspirational leaders; free food, health insurance and an ultra-chic office space
  • Market-leading compensation: If we like you, we will make sure you like our offer
Job Overview
  • Location: Bengaluru
  • Job Type: Full time
  • Work: Office