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Copy Supervisor (Performance)
Marketing
About Scaler

Backed by Sequoia and Tiger Global, Scaler is one of India's leading ed-tech and upskilling firms that aims to solve the tech talent gap worldwide, starting with India. The curriculum trains students (in their 1st/2nd/3rd year of college) and also working professionals (with 1-6 years of work experience) through intensive, live classes, teaching them the basics of computer science and also making them job-ready. In the last 12 months alone, Scaler has placed more students in Amazon than all IITs combined.

The founders of Scaler, Anshuman Singh and Abhimanyu Saxena, are IIIT Hyderabad alums with leadership experience across Facebook (working directly with Mark Zuckerburg and setting up the London Office) and NYC-based retail marketplace unicorn Fab.com. Anshuman Singh has also represented Team India twice at the prestigious ACM ICPC World Finals. The core team is handpicked from leading firms such as Facebook, Google, Twitter, McKinsey, BCG, Sequoia Capital, Bain Capital and Hotstar to name a few.

About the role - Copy Supervisor (Performance) at Scaler

We are looking for an experienced writer who is a competent team leader and mentor; someone who can inspire others and take our creativity to a new level as we continue to grow. We are looking for someone who has an insatiable hunger to outdo themselves every time they put pen to paper or tap their finger on the keyboard. Should be passionate about advertising, copywriting, and abhor grammatical inadequacies.

The ideal candidate will have a knack to write platform agnostic copies that are effective and provocative. They should be able to inspire dynamic ideas that connect with all types of audiences. Our ideal Copy Supervisor will be someone who leads by example and shall be responsible for all aspects of copy and content - ideation, writing, and execution. They will act as the SPOC for all creative needs and shall bridge gaps within and outside of the team.

Preferred Experience
  • 5+ years of relevant experience in a reputed creative agency or digital agency;
  • Understanding of, and past experience, of developing campaigns and creatives across all marketing channels from digital, social media, paid media, mobile, with good knowledge of offline and print medium as well
  • Should be well-versed paid digital media and all its creative and content forms. Should be well-versed with Content Writing and Writing Copies in an SEO-friendly manner;
  • Experience in a startup or entrepreneurial venture in the education space is not compulsory but would be a big plus
  • A keen ability to understand audience behaviour, insights and should be able to change customer perceptions and behavior with compelling creative concepts
  • Experienced in creating compelling creatives that deliver results which are in line with brief requirements and delivered within committed timelines.
Key Responsibilities:
  • Creative
    • Work closely with the Marketing Team (Product and Performance), Brand team, and Business team to effectively transform creative briefs into high performing concept-driven campaigns;
    • Supervise and mentor copywriters in the strategic development of messages and deliverables
    • Understand the creative brief and align yourself and the team in developing copies and concepts which achieve the stated goals and objectives of the brief;
    • Prioritize work and resources across engagements based on short- and long-term needs, establishing schedules by collaborating with designers, copywriters and agencies;
    • Conduct and participate in brainstorming sessions with the team, maintaining strategic and creative thinking to develop innovative and actionable creative initiatives
    • Review and approve copy produced by the team, ensuring timely deliverables that effectively address marketing goals and challenges
    • Create compelling and innovative narratives and campaign messaging across digital media, video, mobile and audio platforms that connect brands to customers
    • Translate marketing strategies into creative narration, partnering with business/marketing teams to ensure that content meets brand and business objectives
    • Reviewing the competitor landscape and sharing insights and thoughts with the team;
    • Creating and maintaining a creative repository and consistently updating it;
    • Creating decks and presentations for creative reviews and utilising the learning from these to develop future communication;
  • Collaborative
    • Help develop a collaborative atmosphere and a sense of interdependence within the team;
    • Help bring commitment towards the brand and the job at hand;
    • Help establish proper protocol and processes by aiding in their implementation;
    • Lead by example;
Must-Have Mindsets and Skillsets:
  • Skillsets
    • Writer and Communicator: should be able to write flawlessly and be able to present their ideas effectively and efficiently
    • Excellent track record: Track record of business impact through creative outputs
    • Idea generation ability basis consumer insights: Granular understanding of customers and the ability to generate fresh ideas to wow them
    • Creative muscle of transforming raw ideas into compelling creative content: Ability to conceptualize and render raw ideas into compelling creative outputs. Impeccable skills across copy and a mastery of language.
    • An innate understanding of the Audience: A natural ability to understand who the audience is and develop and conceptualize ideas to cater to their needs
    • The Ability To Hustle: Ability to work in a fast-paced, dynamic, and often ambiguous environment where multitasking and prioritizing is highly essential
    • Detail-orientation: Ability to critically analyse problems and solutions in-depth, with an eye for zero-defect outputs
    • Lead By Example: should not be comfortable being perched on top of a hierarchical nest - if it comes to it should be willing enough to get into creative execution, as well!
  • Mindsets
    • Tolerance for ambiguity: which translates to a get it done rather than wait-for-perfection approach
    • Bias to own, hustle and deliver: meaning proactively taking the lead with new initiatives, by default
    • Relentless Innovator: should relentlessly pursue innovation, in all aspects without losing sight of business goals
    • Obsession with process excellence: Being independent and detailed with all inputs and outputs
    • Caring and inspirational teammate: which translates to bringing the best out of every colleague, always :)
Why Scaler
  • Empowering role: You get a front-row seat to a high-growth, fast-paced B2C+B2B business in a role that expects you to learn and contribute specifically in high-impact initiatives critical to our trajectory
  • Distinctive team: Our team is an inspiration powerhouse built with the best of Facebook, Google, Twitter, McKinsey, BCG, Sequoia Capital, Bain Capital and Hotstar to name a few
  • Unicorn trajectory: Unlike 99% of startups, we believe in sustainable growth. No wonder, we are profitable and on course to be a unicorn in the next 24-36 months
  • Marquee investors: Our investors are marquee firms such as Sequoia Capital (Investors in Google, Apple, and Cisco) and Tiger Global (major investor in Flipkart). We are also backed by the Singapore govt along with other strategic angel investors
  • Culture of a caring meritocracy with great perks: A caring meritocracy built by inspirational leaders; free food, health insurance and an ultra-chic office space
  • Market-leading compensation: If we like you, we will make sure you like our offer :)
Job Overview
  • Location: Bengaluru
  • Job Type: Full time
  • Work: Office