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Product Marketing Manager for Digital Events
Marketing

About the Role

We are looking for a Marketing Manager who will be part of the Marketing team to take the lead in developing and implementing successful & sustainable growth marketing strategies for all marketing led digital event intellectual properties like Live Masterclasses, Live Demo Classes, Alum Connect sessions etc (live & recorded sessions) of the Scaler group.

You’ll be responsible for ensuring that all events generate maximum impact by ways of registrations, attendance, and experience , eventually translating into sales. You will be owning end-to-end elements of marketing GTM strategy and ops for the different digital marketing events of Scaler Group. (www.scaler.com) To achieve success in this role you will be required to contribute towards setting up event best practices, solution definition, market & schedule best fit assessment, in-session value proposition, targeting, hypothesis testing, narrative writing & sales enablement too.

 

Must Have Experience & Skill-sets

 

Good to Have Experiences & Skill-sets

 

Guaranteed interview for candidates with exposure or prior experience in owning GTM strategy for Digital event-led IPs like Masterclasses, AMAs, Industry Connects, Alum Sessions etc.

Key Responsibilities: 

 

 

 

 

 

 

 

 

 

Must-Have Mindsets and Skillsets:

 

 

Job Overview
  • Location: Bengaluru
  • Job Type: Full time
  • Work: Office