Scaler’s new brand campaign calls out DSML specialists who can take on real-life challenges

Simran Thakur
5 Min Read

~Have partnered with Asia Cup as an associate sponsor on Disney+Hotstar to promote the campaign conceptualised by The Womb and directed by Luis Gerard~

Scaler (by InterviewBit), one of India’s fastest-growing tech upskilling startups, announced the release of a new brand film, emphasising the need for skilled engineers adept at solving real-life problems with the use of data. Scaler highlights the importance of producing capable techies experienced at tackling Data Science & Machine Learning (DS & ML) challenges with this brand film.

The new campaign from Scaler comes at a time when there is a growing demand for DS & ML professionals across several sectors. It highlights a coder’s confidence in tackling data-driven challenges after upskilling in DS & ML. The focus on ‘Impact-driven’ tech talent portrayed in the film has been a hallmark of the brand’s ongoing campaign.

By illustrating a man dressed entirely in red confronting a raging bull, Scaler compares the magnitude of organisations’ problems due to the lack of skilled Data Scientists in the current day and age. Also, by portraying the character as a confident man unfazed by the uphill task, Scaler showcases the conviction of a coder skilled in Data Science and Machine Learning. Scaler highlights the need for more confident and passionate Data Scientists across industries through these symbolisms in the brand film which was produced by Lensflare Films and shot in Mexico.

Rahul Karthikeyan, Chief Marketing Officer, Scaler & InterviewBit, elaborated on the rationale behind the brand film. “With organisations across industries either migrating towards digital or placing more emphasis on its digital verticals, a good majority of the issues these organisations face now need to be dealt with digitally. This shift towards digital has given rise to a need for skilled talents capable of handling data causing a shortage of Data Scientists and Machine Learning experts on a global scale. Addressing this need for data-driven problem solvers is crucial for streamlining day-to-day operations in any organisation. And that is exactly what this brand film represents. By drawing parallels between a dashing bull-fighter and an upskilled coder, we attempt to showcase not just the glamourous pay on offer to Data Scientists today but also the charisma and confidence with which these professionals can tackle seemingly tricky tasks.”

“It’s about Data everywhere. Data. Data. Data. Which means, the world has finally acknowledged the power of Data. Companies, even government policies are driven by Data. Why? Because Data has solutions to all the problems. In this campaign, we wanted to talk to a specific mindset. People who love problems. And rather than doing a linear film, we added some red herrings. The build-up is intriguing, and then the big bull is revealed. It’s a large-scale Scaler film and the world came together to make it a joint Indo-Spanish-Mexican production”, added Suyash Khabya, Creative Head, The Womb.

This is Scaler’s third brand film under their brand campaign, which emphasises the need to empower budding tech talents with clarity, confidence, and competence through upskilling to create a resonating impact in the real world. The campaign was kickstarted earlier in the year with another engaging short film that drew on popular shows and internet references. The second film highlighted the true story of a Scaler learner placed in a global tech company with the guidance of his Scaler mentor. Additionally, to strengthen the digital marketing approach, Scaler has partnered with Asia Cup on Disney+Hotstar as an Associate Sponsor to promote the new campaign. They have also produced two web series in vernacular languages explicitly written for the brand. Currently, both series have millions of views per episode on YouTube. Additionally, Scaler has earmarked a substantial sum of 100 Crore towards their marketing spends for the year.

Credits:

Agency Credits: The Womb Communications

Founding Partners: Kawal Shoor and Navin Talreja

Creative Team: Suyash Khabya, Gunjan Gaba and Paritosh Lonkar

Planning Team: Sneha Raina and Ipshita Khan

Account Management: Heval Patel and Richa Shah

Production House Credits: Lensflare Films

Director: Luis Gerard

DOP: Jaime Costas

Executive Producer: Naveed Khan and Sachin Kotre

Production House (Mexico): Santos Films

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