Scaler Underlines the Significance of Mentorship and Upskilling through its recently launched Brand Film

Written by: Simran Thakur
3 Min Read

Scaler (by InterviewBit), one of the fastest-growing tech upskilling startups, has announced the release of a new brand film, highlighting the significance of mentorship and community building during the upskilling journey of a tech professional. Produced and executed in-house by the Scaler team, the film illustrates how building a productive and sustainable tech career involves much more than individual competence and effort. It is part of the brand’s ongoing campaign championing ‘impact-driven’ tech talent. It was kickstarted earlier in the year with another engaging short film that drew on popular shows and internet references.

Inspired by the real-life success story of a Scaler alumnus, the film showcases the camaraderie between the learner and his mentor, which helps the learner secure his dream job post-upskilling. With this brand film, Scaler intends to highlight the need for a close-knit community of learners, instructors, and mentors to ensure the holistic development of engineers across the country. While this may seem beneficial across sectors, it is the need of the hour for professionals in the tech space to create a global village, to learn and grow as the future-ready software developers.

Rahul Kartikeyan, Scaler & InterviewBit, elaborated on the rationale behind the brand film. “Scaler is not just a learning platform for software professionals. It is an ecosystem of growth and passion. The relationships we build at Scaler between our learners, mentors, and instructors go far beyond academics. We strive to create much more than transactional relationships with all our stakeholders. The release of this film and our recently launched community living space, ‘Scalerverse’, further emphasizes our aim to enable a cohesive environment of growth and development for our learners. Building these relationships bears fruit in two ways for our learners. We have witnessed the immense success of all our learners, and with this new brand film to extend our highest regard to all their hard work and dedication that helped them succeed in their quest for knowledge and upskilling.”

Recently, Scaler launched its B2B campaign aimed at global and home-grown tech giants highlighting the emerging shift in the status quo, with companies preferring the right skills, along with Scalervese, a new community space to foster an immersive learning experience for the learners and mentors. Scaler has also earmarked a marketing budget of INR 100 crore for 2022. The core focus is to leverage digital media’s power by creating IPS, curating branded content, and choosing the right voices to partner with for influencer campaigns to accurately convey the brand’s value proposition to its niche audience.

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Simran leads the public relations efforts at Scaler, Scaler School of Technology, and InterviewBit. One of the first people to join the marketing team, she has been instrumental in helping the young tech education brand establish itself as a strong contender in the competitive industry, with media/press in India and the USA as a vital tool in the arsenal. With 12 years of experience in media relations, corporate communications, events, crisis handling, and stakeholder + vendor management, Simran has had the privilege of working with diverse organisations, including Triumph Motorcycles India, Samsung India, Tanishq, Ola, Byjus, Lendingkart, and PhonePe in the past. She completed her MBA from Symbiosis Institute of Media & Communication, Symbiosis International University, and holds a Bachelor's degree in Commerce (Hons) from Maitreyi College, Delhi University.
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